Use words and phrases that create pictures and carry emotion.
How do you add color to a
presentation? Must every presentation send you scurrying to the thesaurus
looking for adjectives to create those vivid, emotive images? Will you torture
yourself trying to create similes "with all the colors of a peacock’s
tail"? No.
No? Then how? One word:
Stories
Storytelling is a powerful tool for
communication - not mere entertainment, but to carry powerful messages down
through the ages. Look at the bible and the teachings of almost all religions.
Key precepts, ideas and commands have been passed down over millennia, all
through the power of stories.
Think of storytelling in every
presentation - even otherwise dry technical talks will benefit from the color of
stories.
If you spend the time, searching,
wracking your brain, and struggling to find the stories behind what you are
speaking about, you'll gain the color needed to breathe life into your speech.
Stories are a proven way to create pictures in the listeners mind. Add color
and life without resorting to tortured, overly adjective-laden, purple prose.
In addition, a good story, which pits your protagonist against obstacles which
need to be overcome - creates natural emotion through tension and release. The
story involves the listener in the presentation.
Right about now you are saying to
yourself -"yeah right... if it were that easy I'd be doing it all the
time". Don't give up on me yet, here come some ideas on finding the
stories, which for many are elusive.
Finding your stories
First, ask questions. Look at the who, what and why. Who needs
(or needed) to know about what you are talking about? What would happen if
someone didn't know about what you are going to talk about? Why would these
things happen?
A good story has a
main character, the main character has a problem, and the main character works
to overcome the problem, the main character overcomes the problem or meets a
tragic defeat. If there is a defeat, there had better be a good moral or lesson
in the story!
As an engineer I
was asked to give a demonstration to a few hundred sales and support folks. I
started to approach the outline of the speech as a simple how-to recipe - first
the customer dials into the system, then the system responds with a prompt asking
for either a claim number or customer id and then one of two things can
happen... and so on. I described the system, flawlessly, but I was terminally
bored on first reading. I wanted the audience to want me to stay not wait
breathlessly to leave. Then I remembered that the point of the software being
demonstrated was to connect a customer and customer service effectively and
efficiently. There are people, characters involved. And I already knew that
something happens! So, I recast my "how-to" as a story - I presented
the customer making the call, the software system and the customer service
agent all through role-playing and dialogue. I would step to a different part
of the stage for each "character" and made most of the speech
dialogue and "stage directions". With each shift in posture and tone, the audience wasn't just hearing about the system; they were in the call, feeling the customer's anxiety and the agent's empathy. All while telling the story of how the underlying software had made the transaction more seamless and effective by ensuring the call was routed to the correct agent, that fully capable in solving the customers problem.
Second, remember.
If this is a technical or how-to speech, look back at when you were learning
about what you are speaking about, what
difficulties did you overcome to achieve mastery, where did you make mistakes and
have triumphs? In essence, make your self the main character.
Along the same
lines, if you are going to make an appearance in a story, think about what
prompted you to select your topic for
the speech you are giving? Were you mad about something? Are you confused or
maybe even just quizzical? The answer allows for you to bring a person into
your speech, to solve a problem - in short, a story.
I urge you: Don't just present data; breathe life into it. Don't just deliver information; weave a tapestry of stories that will resonate long after the last slide fades. For in the realm of communication, it's not the facts that linger, but the feelings they evoke. Go forth and tell your tales!